About Ash
From London to South Africa, sometimes several destinations in one month. I have lived the hardcore business lifestyle in an international playing field. Made millions for the companies I worked for.
Yet despite my successes in life, there was always a nagging feeling, a certain satisfaction missing.
I always felt there was a greater mission meant for me. By the time I hit my 30’s I let go of my certainties and resigned. A break that was supposed to only last a year turned into three. It felt like my tropical years, every day following my joy!
It was a quest for who I am, and for my life’s mission. The outcome of my quest; reaching the most authentic expression of who I am while living in (a state of) Freedom and Abundance.
That’s when I started to focus on building my financial freedom.
“By the age of 34 I owned 1,5 million in real estate.”

The quickest way to get there was to get back to what I’m good at.
I rented out my first home and left to Amsterdam. Living and working at the Zuidas, Amsterdam’s Business District, I ran the EMEA office for an American Tech company and started earning my capital to be able to invest in a second property. In the meantime, I also became a mom (my son Viggo – ’18).
Two years later my path to financial freedom came within reach, when I bought a mansion and renovated the house into 3 apartments.
Now, my mission is clear, making IMPACT by helping others align with their highest potential.

302 m², 11 rooms (7 bedrooms), 3 bathrooms and kitchens.
Kind words
Who better to describe who I am than the people that are close to me and/or that I have worked with