The thing about starting before you are ready is… You don’t always know that you are ready until you do it! What you truly need is YOU, a mindset to go forward and welcome new beginnings.

And so I started. As an advisor, guiding and coaching people… without a logo or a website… and as I build my company, I reached a point where I needed branding, so that I could branch out.

For my branding I’ve worked closely with Creative Agency Studio Marly, and the result you can see on this website. Photographer Lonneke Noordeloos did a combined shoot for The House of Ash — the luxury turnkey apartments that I have created — and for my company Ashwina.

Here are some behind the scenes footage of everything coming together:

Always start before you’re ready, because truly, you create and become great by doing! — Ash